campaign name
From initial brainstorming sessions to brokering the deals for our client, LABEL was there at every step, and launched the collections to UK press and content creators by executing stand-out media campaigns, creative mailers and events attended by celebrity guests, journalists, and content creators.
Alongside these stand out campaigns, LABEL also brokered a CoppaFeel! trek sponsorship, collaborations with This Girl Can and The Mum Club, launched further collections with Hasbro’s Peppa Pig and Wearable Technology.
Each campaign KPI set by the client was overachieved and meticulous planning throughout gave each campaign space to shine.
1,311
PIECES OF COVERAGE IN ONE YEAR
157M
TOTAL NEWS COVERAGE REACH
7.3m
Total value had the same space been purchased as advertising
NEWS VALUE
TOTAL INFLUENCER FOLLOWING OF COVERAGE (GIFTING ONLY)
83.9M
Press and gifting took centre stage with paid influencer campaigns offering support for key campaigns.
Paid Influencers made up 25.5%
Gifted Influencers made up 38.3%
Press made up 36.2%
YEAR BREAKDOWN
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LABEL CAN DO THE SAME FOR YOU
LABEL can work with any budget to make your launch a success. Get in touch to see what we can do for you.